REIQ Best Practice Guidelines v03.23 - Flipbook - Page 89
i.
should use their best endeavours to
manage their Client’s expectations of
what rental price they are likely to
receive for the property without
underquoting the Client;
ii.
must use their best endeavours to
negotiate the best terms for their
Client; and
iii.
must not provide financial advice
about future rental return or market
forecasts.
40. ADVERTISING
(a) Member C&I Agents should discuss the scope
of the marketing and promotion activities that
the Member C&I Agent will carry out during
their appointment. The Member C&I Agent
must provide a schedule of fees for the
proposed marketing and promotion activities
and insert a maximum authorised amount in
Part 8 of the PO Form 6.
(b) In addition to Guideline 4 of Chapter 1 of these
Guidelines, Member C&I Agents must not
engage in misleading or deceptive conduct in
advertising a commercial property for lease
including making statements about a property
that may influence a lessee’s decision to rent a
property in reliance on the statement, such as
statements about:
i.
the permitted use of the property or
zoning of the property;
ii.
the potential or future use of the
property; and
(d) An advertisement for the lease of a property
must contain:
i.
a sufficient description of the property;
ii.
the location of the property; and
iii.
the proposed amount of rent and
whether outgoings are included or
additional.
(e) Member C&I Agents should provide advice to
the Client about how a rental price (and other
descriptive matters) should be expressed in the
advertisement and marketing for the property
to secure the best amount in the circumstances
of the property.
(f) Member C&I Agents must seek their Client’s
approval for any advertising or marketing prior
to publication.
41. PHOTOGRAPHY
(a) Member C&I Agents should only include
recent photographs of a property in their
advertisement and marketing of the property
and refrain from breaching any copyright laws.
(b) Member C&I Agents must not use
photographs in their advertisement and
marketing of the property if the photographs
have been altered to the extent that they are
misleading or depict the area, colour, condition
or features in or around the property to be
different than they are.
42. INSURANCE
iii.
the future market rental value of the
property or prediction of the
commercial rental market.
(c) Member C&I Agents must use reasonable
endeavours to advertise and market the
property for lease in the public domain as well
as using their own internal channels to reach
prospective lessees.
REIQ BEST PRACTICE GUIDELINES
V08.23
Member C&I Agents should ensure the Client (or
lessee):
(a) holds the relevant insurance policies necessary
to conduct open inspections at the property;
and
(b) holds any other required insurance policies for
the property.
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