REIQ Best Practice Guidelines v03.23 - Flipbook - Page 79
to secure the best sale price
circumstances of the property.
6. COMMISSION
Member C&I Agents must clearly state in the PO
Form 6 what commission is payable in compliance
with guideline 11 of Chapter 1 and when their
commission is payable by the Client.
in
the
(f) Member C&I Agents should seek their Client’s
approval for any advertising or marketing prior
to publication.
8. CHANGE IN LISTING PRICE
7. ADVERTISING
(a) Member C&I Agents should discuss the scope
of the marketing and promotion activities that
the Member C&I Agent will carry out during
their appointment. The Member C&I Agent
must provide a schedule of fees for the
proposed marketing and promotion activities
and insert a maximum authorised amount in
Part 8 of the PO Form 6.
(b) In addition to Guideline 4 of Chapter 1 of these
Guidelines, Member C&I Agents must not
engage in misleading or deceptive conduct in
advertising a property for sale including
making statements about a property that may
influence a buyer’s decision to purchase a
property in reliance on the statement, such as
statements about:
i.
the income, profit or return of the
property;
ii.
the potential or future use of the
property; and
iii.
the future capital growth of the
property or predication of future
market value.
Member C&I Agents must obtain written
instructions prior to changing the listing price of a
property.
9. PHOTOGRAPHY
(a) Member C&I Agents should only include
recent photographs of a property in their
advertisement and marketing of the property
and refrain from breaching any copyright laws.
(b) Member C&I Agents must not use
photographs in their advertisement and
marketing of the property if the photographs
have been altered to the extent that they are
misleading or depict the area, colour, condition
or features in or around the property to be
different than they are.
(c) If the property is leased, the Member C&I
Agents must not use a photograph containing
the lessee’s property unless a written consent
is provided.
(c) Member C&I Agents must use reasonable
endeavours to advertise and market the
property for sale in the public domain as well
as using their own internal channels to reach
prospective buyers.
(d) An advertisement for the sale of a property
should contain:
i.
a sufficient description of the property;
ii.
the location of the property;
iii.
if the premises is leased; and
iv.
the sale price (unless going to be sold
by Auction).
(e) Member C&I Agents should provide advice to
the Client about how a sale price (and other
descriptive matters) should be expressed in the
advertisement and marketing for the property
REIQ BEST PRACTICE GUIDELINES
V08.23
79
